How Do I Get More Readers To My Articles?
Posted: Monday, January 07, 2008
by Bruce Horst
WryteStuff
As the developer and 'chief visioneer' of SearchWarp, I have to answer all the hard questions which we receive from our users.
By far, the most common question we receive is, "How do I get more readers to my articles?". The editors and I see so many articles every day that we can typically tell how many readers an article will attract even before it goes public. We've learned a few things over the years about attracting readers and there are definitely rules to follow if you want to become a popular writer.
1. The first and biggest determining factor in how many people your writing will attract: You must write about what people want to read about, NOT what you want to write about. The Internet is filled with peoples' opinions, and the hundreds of millions of people who search for things on the Internet every day are never looking to read more opinions, unless it comes from someone that they are already familiar with. In other words, if no one knows who you are, no one is going to go searching for your opinions, so you're going to have to write about something else to attract readers.
This is a hard one to swallow, and the majority of people that we give this advice to do not use it because they want to write about what they want to write about. This is ok. At SearchWarp, we like to promote the less-common opinions of people that few have ever heard of. You will probably get some readers from within SearchWarp and hopefully a few will join your fan club, but you will not get a large number of readers from across the Internet.
You might have noticed that most of the writers who are featured on our home page do not have really high popularity numbers. Typically we feature good writers who are passionate about what they write about, but this alone does not attract readers.
Some of our writers have figured out how to write about what they want to write about AND put it in a format that people want to read about. For example, if you want to write about a particular topic, find the most popular quotes from that topic, the history of that topic, or how-to information about that topic. All 3 of those formats usually work very well on SearchWarp.
2. Good articles must clearly answer a question. Many writers struggle with this until one day the light comes on and they realize that the more clearly their articles show a question asked and answered, the more people will believe their articles are worth reading.
I'm not suggesting that you change the topic of your article, but rather the style or format. Abstract thoughts don't attract many readers. "How to do this to get that" and "why this means that" will attract many more readers.
3. Make your titles descriptive. Inexperienced writers like to come up with cute little titles. Experienced writers make their titles as descriptive as possible. If your article answers a question (and it should), use a title that forms the question. At one time SearchWarp forced people to use more than 2 words for a title, but we got so many complaints that we discontinued this requirement. Guess what? Those who complained can now use their cute little 2 word titles, but no one is reading their articles!
A classic example came through SearchWarp a few years ago. A writer submitted an article entitled, "It Happened Again". Do you know what the article was about? No one else does either, because no one ever read it.
You've got to use your title to let people know why they should read your article. 'Nuff said.
So how do you decide what to write about? On SearchWarp we list the latest trends on our Hot New Articles page. You can also look at our What People are Looking For page. The Hot Comments page shows which articles are attracting a the most comments, which doesn't always mean the most readers, but it can help in determining your topic. You can also check out the Top 100 Hall of Fame and see what the the most popular authors are writing about. Typically the top authors write about relationships, celebrity gossip, current events, fashion trends, how-to instructions, and holiday-specific information.
Outside of SearchWarp I'd recommend the following pages to stay on top of trends:
Google Trends: http://www.google.com/trends
Yahoo Buzz: http://buzz.yahoo.com
Hopefully you will find this information useful on the way to writing stardom!
If you have any other good links that other writers might find useful, please send them to me.
Otherwise, please let me know if you have any other questions!
This Article has been viewed 4,946 times. (Not updated in real-time.)
More commentsThanks for the tips! As a newbie to both writing articles and to search warp your advise is very much appreciated. Its always good I think if you can find a niche that you both enjoy and others like to read!!
Hi, Bruce!!I think you answer all my question I asked you in a private message I sent you, but anyway if you have more to tell me I will appreciate it although I already read it here.It's really a great explanation for increasing the popularity level here. I hope to put all my effort to implement those tips above.ThanksFelicita VazquezHa, yes, I just recommended this article to you in a private message. Welcome to SearchWarp and good luck!
Thanks really good info Bruce! I appreciate it and SearchWarp Thanks...
Very useful tips, thanks a lot Bruce.
» left by BenjaminBellville
from Marietta,OH 1 year 108 days ago.
Follow BenjaminBellville on twitter!All very true and to the point tips Bruce. Never hurts to have the basic approach pounded into my head again and again.
Thanks for the tips Bruce
Hi Bruce, I have recently joined SearchWarp and I really feel honoured to be part of this site.I read the email of acceptance and am really happy. These tips are really helpful for starters like me.
Thankyou.
Hello Uzma, welcome to SearchWarp!
I know there are many here who would love to read about life in Pakistan. Perhaps some of your English students would like to write as well.
Thanks, Bruce! I didn't know about Google Trends; although Google does everything else, right? :) I look forward to writing for SearchWarp!Hi Melissa, welcome to SearchWarp!Thanks!
Bruce,
Thanks for the advice.
Winifred Bragg
Thank you for the tips on how to write for an audience
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